I wanna be like Kylie Jenner

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Kylie Jenner is my inspiration. I want to be just like her. I want to sell lip gloss. Well, not exactly, what I want to do is have 110 million Instagram followers.

Forbes magazine just named 20-year-old Kylie the youngest self-made billionaire. She is worth $900 million and in a year she should reach the $1 billion mark, making herself the youngest billionaire ever.

She created Kylie Cosmetics and does most if not all of her marketing and advertising on Instagram to her millions of followers, costing her nothing. She leverages her social media following. It’s great to be famous for being famous, but most of us need to create brand awareness for our businesses without being famous first.

But I’ve found over the years that posting regularly and consistently and using proper hashtags works wonders. Instagram offers business accounts now which has more features than plain old Instagram and it’s a great way to get your brand out there to the masses.

I feel that Instagram works better than Twitter and Facebook and even Snapchat at the moment. The all important 14 to 49 year-old demographic uses Instagram and the other sites and if you want to reach that market, that is where you need to be.

Days of commercials and placement ads are dwindling. The new generations do things differently. It’s about being social and part of their lives, being part of their social media feeds daily.

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7 reasons to use Post-it Notes to market yourself

custom-post-it-notes-4x6-3m-post-it-notes-pmsThere’s a marketing tool that we found to be very effective in pleasing clients and promoting business. That’s 3M Post-it notes.

We print them here at TheDiscountPrinter.com and we ship them to you for FREE.

Here are the 7 reasons you should be using 3M Post-it Notes to market yourself:

1) Post-it Notes are economical. They cost pennies a sheet – printed!

2) We now print full color for the price of one on popular sizes! More bang for your buck!

3) Customers love Post-it Notes. They make terrific hand-outs.

4) We print and make genuine 3M Post-it Notes – the real deal. There are cheaper knock-offs on the market now, but the adhesive is not good. It’s either too sticky or not sticky enough. Don’t look bad in your customers’ eyes. Get the real thing – 3M Brand!

5) Post-it Notes are used for everything from writing pads to forms and ads. You can cover the whole sheet with your advertisement if you like.

6) Cube pads last months, possibly years. Cover the four sides with full color, a different image on each side if you like! The gift that keeps on giving.

7) We do all the work. It’s easy. Send us your logo! We’ll do the rest! Send to info@thediscountprinter.com Nothing is printed until we get your final approval. And we ship them to you for FREE!

Stick your name out there! Let us show you how easy it is to order. We do all the work, just send us what you want printed, we’ll go from there. Email us your idea or logo to info@thediscountprinter.com and let us know the quantity (how many sheets would you like total or how many pads total). You can order as little as 6 or 8 pads or as many as 1 million! It’s up to you. The cost is pennies a sheet and they are excellent business generators.

Let’s see what you have. Send us the image you would like printed now or ask us for a quote! Want to see the styles? We have them here. Check them out! Custom printed post it notes. The best in marketing!

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Going into Town with Roz Chast

roz2I thought I had written about it but guess not  . . . I am talking about the “Going Into Town” book by cartoonist Roz Chast. I finally got around to reading it. My cousin had handed it to me one day, she said she thought of me when she saw it so she bought it. She knows I love New York and cartooning and this book is perfect for both.

She asked me if I had ever heard of Roz Chast and I had to laugh because I found one of my favorite museums in New York because of Roz Chast. A few years ago, The Museum of the City of New York had an exhibit featuring Roz Chast’s work. There was a lot of original cartoon art from her New Yorker magazine work and so much more.

I had never been to that museum so I took the subway up to 103 Street and fell in love with the area. It’s sort of a Latin neighborhood with bodegas and lots of people and activity and then you walk over to the 5th Avenue end, where the museum is, right across the street from Central Park and it’s a different world. Thanks to Roz Chast, I have visited that neighborhood and that museum numerous times over the last few years.

Anyway, I finally got around to reading the book and it’s hilarious. It’s written in Roz’s hand, literally. It’s not typeset, it’s spelled out in her handwriting. It’s all about New York City in a truthful and funny way with the cartoonist accompanying the narrative. I think it’s for tourists but it’s funnier if you know the city yourself. Like where she explains that the sidewalks of NYC are a think shell covering a vast honeycomb of pipes and tunnels which is something you really don’t want to think about.

Roz explains the city’s street system – the grid system and uptown and downtown and she seems to like the random buildings in New York that have different businesses on different floors, you know, like very busy buildings with a dentist on one floor, a shoe store on another, a hat store on another and they are all displayed in the front windows as you look at the building from top to bottom.

She prefers cities to nature and she really gets into the city. It’s a funny book, and great for a person who loves New York City. You can see more about it her at Amazon.

Predicting the US economy with Post-it Notes

We’ve been gauging the US economy based on post-it notes sales. We print 3M Post-it Notes and about 15 years ago, we started getting orders regarding real estate – sort of a “we buy ugly houses” pad made out to look like a UPS notice left by the driver. People started ordering thousands of them, I daresay, we printed millions of sheets a month. It turns out a real estate promoter who had seminars, sent his clients to us. So the people who wanted to follow his method of buying and selling would use us as their post-it note printer.

It may not be known, but a bulk of the printed post-it notes are ads or forms or something that covers the whole sheet, it’s not necessarily a pad for writing notes. It can be anything.

Anyway, these real estate pads, called the Roop Pads, came to a sudden halt, I would say maybe in 2008 or 2009, when the housing bubble burst. Those millions of sheets and pads just stopped. Oh, we had other customers that we normally print post-it notes for – doctors, lawyers, stores, clubs, schools, whatever, but the real estate pads it just stopped coming in, not even a trickle.

These are the Roop real estate pads below. We sell them here.

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But now, about a year or so ago, the real estate pad printing started to come back and we receive many orders a week. I’ve found it fascinating that this tells me the economy is better and housing is selling and people are back promoting their real estate business, where they had stopped for a long time as far as we were concerned.

I even noticed a lot of real estate seminars about buying and flipping houses have started up again, so this is good news for flippers, the economy and us!

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Is this Van Gogh house over the top?

I saw this story in the news about a house in Mt. Dora, Florida, that is painted to look like Van Gogh’s Starry Night painting.  Here is a video with artist Richard Barrenechea explaining the art/house.

People either hate it or love it, I’m not sure how I feel about this, but Starry Night is my favorite piece of art. I have it all over my house as knock-off paintings, posters, even a coffee mug.

Richard-Barrenechea

But you know what I like better than that house? Richard’s shirt. Look at this screen capture I took from another video at the Orlando Sentinel site. Batman/Van Gogh! Love it!

I found a similar shirt on Amazon, is it the same thing? I want it.

Custom printed sunglasses; what’s old is new again

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We lowered prices on our custom printed sunglasses, at TheDiscountPrinter.com, just in time for summer. Our most popular – the Neon Rubber Sunglasses – start at only .79 each now and go up to $1.49 per pair – printed and shipped free! Not a bad deal!

custom printed sunglassesFor years we sold thousands of these to college fraternities and sororities, we couldn’t keep up with demand. We couldn’t keep them in stock! These are some of them at left, they come in 11 different bright colors.

Now the frat guys still purchase them but we sell a lot to all sorts of businesses. Every time I head out to an event – a beer fest, a concert, an arts festival, someone is giving out free sunglasses – they are a perfect promotion, people love them and they wear them and your image and brand is right there on their heads for all to see!

Heck, we sell them, but we always end up taking a pair at these events and wearing and using them ourselves! You can never have enough sunglasses.

I think it’s interesting about the phases of life and things that are popular and fads at times, like the sunglasses and the college students about 10 years ago. I’m not sure what the latest fad is now, but maybe these college students from 10 years ago are the ones running businesses now and they are the ones purchasing the sunglasses for their current situations – making them go full circle! You know, their college memories are now part of their business promotions! Love that thought.

You can see the sunglasses we offer at TheDiscountPrinter.com here.

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3 Things You Don’t Do Now That You Used to Do for Your Business

By Dante Daniel St James

Wondering why business is slumping? Why new customers are hard to come by? Why it seems to take longer to get momentum on growth again?

You stopped advertising

This is a big mistake made by smaller businesses who are more susceptible to cash flow problems than bigger ones. Business was good, so you stopped advertising. You didn’t seem to lose any momentum for months, so you assumed that the advertising wasn’t what helped you grow in the first place and you never took it again. A year later, business is trending down again and that’s because you stopped actively promoting your business. Advertising isn’t some vending machine where you put in a coin and out pops a customer. It takes time between seeing an ad and someone acting on it. So it’s hard to track that customer who came through the door back to where they found out about you. Even if you ask them.

You stopped talking about your business

At some point in the journey of having a small business, you stop talking about it to friends and acquaintances. And that’s quite natural. You don’t want to be THAT guy who is always repeating the same stories over and over.

But when you stopped talking about your business, you stopped that valuable word-of-mouth in your network of friends, family and various acquaintances. We’re not talking about hard selling to your mates. We’re talking about dropping in mentions about what’s going on in your business. After all, I guarantee they’re talking about their jobs.

You stopped being excited about what you do

It’s the usual course for a business owner. At start-up, things are nuts, you’re about to go broke and you are loving the rush. After a few years, the rush dies down and you’re in business-as-usual land. There’s nothing new happening and nothing to get excited about.

Business has become about fixing broken things, seeing accountants and paying bills.

There is no single way to get excited about your business. But you can try adding a new product, expanding in to something you don’t do now, or even just trying out a new concept for advertising or marketing.

When it comes to getting yourself back in to the game, you may need to do some reading of books, articles and magazines to get ideas for what others are doing to reignite the momentum in their business.

Podcasts are also an excellent way to learn new skills and hear new ideas.

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